Mission
We promote veganism, thereby supporting the creation of a world in which our vision becomes a reality.
Core Values
- We unequivocally promote veganism as the only end consistent with our vision.
- We recognize and respect differences while promoting veganism. We strive to be an inclusive movement, and we do
not discriminate against, demonize or exclude human animals.
- We act in accordance with the best science available.
- We only employ nonviolent and compassionate means.