Mission


Mission

We promote veganism, thereby supporting the creation of a world in which our vision becomes a reality.

Core Values

  • We unequivocally promote veganism as the only end consistent with our vision.
  • We recognize and respect differences while promoting veganism. We strive to be an inclusive movement, and we do not discriminate against, demonize or exclude humans.
  • We act in accordance with the best science available.
  • We only employ nonviolent and compassionate means.